Digital transformation is commonly used and heard today but not necessarily understood. First off, what is "transformation?"
Transformation is a total scale change to a business' foundational components, from its operating model all the way to its infrastructure - what, how and to whom they sell. A transformation programme affects each function of a business, from purchasing to technology to sales and marketing.
Businesses usually build and develop new offerings, enter new markets, merge with competing business or sell to them, or trade components from their value chain to gain a competitive edge, but it doesn't mean all of such things are transformative.
Businesses don't choose to transform as the move is costly and risky. They transform when they have not evolved successfully.
A business that evolves with its market, keeping products and proposition up to date, attracting new customers and increasing the value of existing ones, it need not transform.
A business may experience radical changes and substantial restructures, but it's only a transformation when such changes are highly visible from the outside and were caused by external factors.
Main Drivers of Transformation
Transformation has three key drivers: evolving consumer demand, evolving technology and evolving competition. Of course, these factors form an ecosystem, and changes in a market happen when they converge.
When any of them happen together and make a business' operating model no longer effective, the business is now at a tipping point. Here's what- evolving businesses don't have tipping points because they spot the problems and nip them in the bud.
Evolving businesses are always concerned about their customers' changing needs, adapting as they come. A business that spots a tipping point too late must transform. Now let's talk about digital.
In the most general sense, it is technology connecting people and machines together through information. Hence, "digital transformation" is a noticeable wholesale restructure intended to avoid a tipping point triggered by digital technologies and downstream market impact.
Various Organizations and the Roles They Play in Digital Transformation
Global consultancies typically handle transformation programmes for large businesses. The transformation of a large organization requires a substantial amount of resources, time and versatile business abilities that are often found only in global consultancies.
On the other hand, creative agencies help businesses avoid scenarios that make digital transformation services necessary. They specialize in bringing a business close to consumers, understanding new markets and technologies, and predicting movements in the market.
They work hand in hand with their clients to do all of these. They produce prototypes of new products and services, as well as trial products and experiences, not just to know what's to come but also to be ready for it and to lead it, view here to know why digital transformation is important.